I delight in using my serum bar every single morning. It's easy, I love that it has a modestly luxurious feel on my skin. I feel I look healthier after each use. Not to mention how my skin takes it in! Knowing I'm spreading goodness all over my face truly, no fibbing here, makes me smile as I tuck my bar back in its very own case! I've never been smitten with any face product before now!